Social Media As Emerging Tools For Political Participation In Nigeria (A Study Of 2015 Presidential Election)


The study examined the influence of social media as emerging tool for political participation in Nigeria with a study of 2015 Presidential Election. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. A critical review to related literature was made. Relevant theory which was used to gratify the study was McLuhan theory on new media. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. 300 copies of questionnaires that were administered to the three tertiary institutions from Ogun state i.e Federal University of Agriculture, Abeokuta, Babcock University,, Ileshan and Moshood Abiola Polytechnic, Ojere. Findings have shown that as a result of the political dispensation, political office holders, politicians, including president and governors now have and manage social media account such as Facebook, Twitter, Instagram among others. Political leaders and political candidate now share their political agenda and mobilize people towards it propagation. It is recommended that, social media can be improved to enhance better public mobilization, sensitization and true democracy in Nigeria through citizen sensitization programmes, registration that involve national identity card among other steps.

Title Page


Approval Page




Table of content


Chapter 1


1:1 Introduction

1:2 Background of the Study

1:3 Statements of Problems

1:4 Objectives of the Study

1:5 Research Question

1:6 Study of the Hypothesis

1:7 Significance of the Study

1:8 Justification of the Study

1:9 Scope of the Study

1:10 Definition of Terms


Chapter 2

Literature Review

2:0 Introduction

2:1 Conceptual Clarification

2:2 Theoretical Framework

2:3 Literatures on the Subject Matter


Chapter 3

Research Methodology

3:0 Area of Study

3:1 Source of Data

3:2 Sampling Techniques

3:3 Method Data Collection

3:4 Method of Data Analysis

3:5 Reliability of Instrument

3:6 Validity of Instrument

3:7 Limitations of the Study


Chapter 4

Data Analysis

4:0 Introduction

4:1 Finding of the Study

4:2 Discussion of the Study

4:3 Summary


Chapter 5

Summary, Conclusion and Recommendation

5:0 Summary of Findings

5:1 Conclusion

5:2 Recommendations

5:3 Proposal for Further Studies


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