Evaluation Of Consumer Patronage Of Consumer Cooperative Stores In Enugu State

Evaluation Of Consumer Patronage Of Consumer Cooperative Stores In Enugu State

Evaluation Of Consumer Patronage Of Consumer Cooperative Stores In Enugu State TABLE OF CONTENTS COVER PAGE TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWLEDGEMENT ABSTRACT TABLE OF CONTENTS LIST OF TABLES CHAPTER ONE 1.0     INTRODUCTION 1.1BACKGROUND OF THE STUDY...
The impact of promotion on consumer patronage of pharmaceutical companies

The impact of promotion on consumer patronage of pharmaceutical companies

THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU). ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The...