The Impact Of Advertising On Sales Performance In The Soft Drink Industry

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE IN THE SOFT DRINK INDUSTRY CHAPTER ONE INTRODUCTION 1.1       Background to the study The role of sales promotion in the form of advertising in promoting product and service awareness among consumers cannot be...
The Effect Of Advertisement On Consumer Preference And Behavior

The Effect Of Advertisement On Consumer Preference And Behavior

The Effect Of Advertisement On Consumer Preference And Behavior CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets)...
Perception Of University Undergraduates On The Effectiveness Of Social Media In Gubernatorial Elections In Kwara State

Perception Of University Undergraduates On The Effectiveness Of Social Media In Gubernatorial Elections In Kwara State

Perception Of University Undergraduates On The Effectiveness Of Social Media In Gubernatorial Elections In Kwara State Abstract The study basically examined the Perception of University Undergraduates on the effectiveness of Social Media in Gubernatorial Elections in...
The Use Of Public Relations Practice In Government Institution (A Case Study Of Ede Local Government)

The Use Of Public Relations Practice In Government Institution (A Case Study Of Ede Local Government)

The Use Of Public Relations Practice In Government Institution (A Case Study Of Ede Local Government) Title Page Certification/Declaration Approval Page Dedication Acknowledgement Abstract Table of content   Chapter 1 Introduction 1:1 Introduction 1:2 Background of...
Social Media Advertising And Its Influence On Audience Preference Of Similar Product

Social Media Advertising And Its Influence On Audience Preference Of Similar Product

Social Media Advertising And Its Influence On Audience Preference Of Similar Product INTRODUCTION Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing...
impact of television adverting on children (a case study of nestle products)

impact of television adverting on children (a case study of nestle products)

IMPACT OF TELEVISION ADVERTING ON CHILDREN (A case study of Nestle products) TABLE OF CONTENTS CHAPTER ONE 1.0       Introduction 1.1             Background of the Study 1.2             Statement of the Problem 1.3             Purpose of the Study...