Influence Of Social Media On Choice Of Candidate In The 2015 Gubernatorial Election


This work is a conceptual discourse on the power of the media, especially in political communication and citizens‟ participation. The paper, leaning on the arguments of the theories of participatory and deliberative democracy as well as the theories of communication and social interaction, examines the different ways political stakeholders such as: The Independent National Electoral Commission (INEC), politicians/political parties, the electorates, and Civil Society Organizations(CSOs), used the social media before, during and after the gubernatorial polls in selected states in Nigeria for political participation and electioneering processes. Extant evidence shows that the social media platforms have not only become tools for increased citizens‟ active political participations, but have also become platforms for the spread of hate speeches; and misinformation and/or fake news. Consequently, the paper concludes that with the General Election coming up in 2019 and intense political activity on social networks it becomes important for political actors to begin to come to terms with the increasing citizens‟ power to monitor election results and hold candidates accountable for previous mandate via different posts and chats. They should therefore begin to harness the ample opportunities inherent in the social media in defense of their political score cards and for a robust political engagement.

Keywords: Social Media, Gubernatorial Elections in Nigeria, Anambra State Elections, Political Participation, Critical Discourse

Title Page


Approval Page




Table of content


Chapter 1


1:1 Introduction

1:2 Background of the Study

1:3 Statements of Problems

1:4 Objectives of the Study

1:5 Research Question

1:6 Study of the Hypothesis

1:7 Significance of the Study

1:8 Justification of the Study

1:9 Scope of the Study

1:10 Definition of Terms


Chapter 2

Literature Review

2:0 Introduction

2:1 Conceptual Clarification

2:2 Theoretical Framework

2:3 Literatures on the Subject Matter


Chapter 3

Research Methodology

3:0 Area of Study

3:1 Source of Data

3:2 Sampling Techniques

3:3 Method Data Collection

3:4 Method of Data Analysis

3:5 Reliability of Instrument

3:6 Validity of Instrument

3:7 Limitations of the Study


Chapter 4

Data Analysis

4:0 Introduction

4:1 Finding of the Study

4:2 Discussion of the Study

4:3 Summary


Chapter 5

Summary, Conclusion and Recommendation

5:0 Summary of Findings

5:1 Conclusion

5:2 Recommendations

5:3 Proposal for Further Studies



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