IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION.
The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in that. It tries to make the product available at place and time of exchange.
The research was carried out in Enugu metropolis. The researcher made use of interviews, observation and questionnaires in collecting the primary data. The respondents were made up of consumers, distributions and company personnel.