THE IMPACT OF SALES PROMOTION ON THE MARKETING OF CONSUMER PRODUCTS IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIA PLC

TABLE OF CONTENT

CHAPTER ONE  

1.0        Introduction

1.1        Background to the study

1.2        Statement of problem

1.3        Purpose of the study

1.4        Research Questions

1.5        Significance of the study

1.6        Scope/Delimitation of the study

1.7        Limitation to the study

1.8        Definition of terms

CHAPTER TWO 

2.0        Literature Review

CHAPTER THREE        

3.0        Methodology

3.1      Research Design

3.2      Population of study

3.3      Sample and sampling techniques

3.4      Research instrument

3.5      Validity of the instrument

3.6      Administration of the instrument

3.7      Method of data analysis

CHAPTER FOUR        

4.0        Data Analysis and Interpretation

4.1        Presentation of Data

4.2        Analysis of data

CHAPTER FIVE

5.0        Summary, Conclusion and Recommendations

5.1        Summary

5.2        Conclusion

5.3        Recommendation

REFERENCES      

QUESTIONNAIRES